Your data is dirty and most business owners have no idea.
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Here are some examples: Your Stripe revenue and PayPal revenue live in completely separate places, so you've never actually seen your real total in one view. And if one customer uses different email addresses, dashboards are counting that as two customers, not one. Refunds are buried. Your gross revenue looks great until someone does the math on what those returns are. 40% of your Google Analytics traffic shows up as "Direct," which means the tracking broke and you have no idea where those people actually came from. Your email platform says 600 clicked. Your funnel says 200 landed. Nobody knows what happened to the other 400. The Lifetime Value of your customer is skewed by a few super customers who spend thousands when everyone else is actually only spending a few hundred. The decisions you're making right now (what to launch, where to spend, what to scale) are built on dirty data, and as we all know, AI can only give you insights that are accurate, if the data is correct. We're fixing it at the Business Intelligence Workshop Series. Three free live sessions next week! π REGISTER HERE π xx Julie, Cathy & The FG Team β |
Funnel Gorgeous
Most people don't know what marketing efforts are providing a return on investment (and which ones aren't). So you keep doing all of it. Forever. π₯΅ The emails. The reels. The blog posts. The stories. The podcast. The Pinterest pin from 2021 that is somehow still driving traffic. You're not lazy. You're not bad at marketing. You just don't have visibility into what's actually moving the needle. So you can't stop what isn't working, and you can't double down on what is. In a few days, we're...
Hot take: Your gut feeling and AI are basically the same thing. Both sure they are right and frequently wrong. π Here's what nobody says when they're hyping AI tools: AI is only as smart as the data you feed it. Give it vague, messy, incomplete information and you get back a confident, articulate, completely wrong answer. Most online business owners are running their companies on instinct and hoping AI fills in the gaps. It doesn't. It just confirms your existing assumptions faster. That's...
π£ Business Intelligence Workshop Series π£ We're hosting a free 3-day Business Intelligence Workshop Series starting June 15 β and it might be the most useful thing we've done all year. Three sessions, three experts, covering the data foundation your business actually needs right now. Kari Poppleton and Tatiana Belim are joining us, and it's completely free to attend. REGISTER FOR FREE HERE β¨The Gorgeous Effect - Should Our Kids Learn AI?β¨ Julie and Cathy got into it this week about raising...