Why Human Made Content with AI is the Secret!


The next iteration of foundational course curriculum, is using it in your AI workflows, skills, and GPT's.

Inside of FG Society, we have some of the best foundational funnelbuilding curriculum on the market. We divide it up into three parts:

  • Offer Creation
  • Copywriting
  • Design

There are short lessons you can reference, longer more explanatory walkthroughs, real life examples, and spreadsheets.

On its own, FG Society (and Proposal Secrets which is included) has given hundreds of marketers the skills to build their own funnels, and sell them too!

But now with AI, this type of training becomes more valuable, because you can use it to build out your own skills. Let's give an example:

Inside Proposal Secrets (a course that has been one of the fastest ROI courses for students I've ever built), there is a walkthrough of how I do a business intensive. When I built the program (in 2018), AI wasn't a thing. So you see the painstaking human work I put into it.

But now, you can have a Claude skill built to take a 2 hour Zoom call, use my proposal as an example, and have your proposals built in MINUTES.

This is honestly one of the strongest arguments for acquiring curriculum PRE AI days. It's 100% human generated, thought through, and created. It'll help train AI better than any AI slop you might be getting now.

And it's all inside FG Society.

We've got a deal running where you can get four months free when you sign up for the annual plan!

Enroll in FG Society here!

xx Julie & Cathy

P.S. Want to see the full curriculum lineup you can use to become a master marketer?

OFFER

  • Offer Workbook
  • Offer Slides

Modules

  • M1: Your Human
  • M2: Business Models
  • M3: Business Fertilization
  • M4: The Problem
  • M5: The USP
  • M6: Value Ladder Strategy
  • M7: Funnel Strategy
  • M8: Continuity Funnel Strategy
  • M9: Offer Cementing
  • M10: Offer Pricing
  • M11: Unpacking Big Offers Into Smaller Ones
  • M12: Lead Funnel Strategy
  • M13: Funnel Analysis

Additional Trainings

  • Developing a USP: Health Business Example
  • Using The Strategic Planning Spreadsheet
  • Calculating Average Cart Value
  • Calculating Customer Acquisition Cost
  • Calculating Lifetime Value of a Customer
  • Anticipating Launch Results Prior To Launch
  • Nick Pavlidis Hotseat

COPY

  • Copy Workbook
  • Copy Slides

Modules

  • M1: Direct Response – An Introduction
  • M2: Sales Copy – The Announcement
  • M3: Sales Copy – Features and Benefits
  • M4: Sales Copy – Guarantee
  • M5: Sales Copy – Urgency/Scarcity
  • M6: Sales Copy – FAQ
  • M7: Sales Copy – Closing
  • M8: Sales Copy – Headlines
  • M9: Sales Copy – The Problem
  • M10: Sales Copy – The Solution + Meaning
  • M11: Sales Copy – Rapport
  • M12: Sales Copy – Sprinkled Sections
  • M13: Persuasion
  • M14: Preframes
  • M15: Storytelling
  • M16: Webinars
  • M17: Emails
  • M18: Naming

Extras

  • Sales Copy Notes (PDF)
  • Naming + USP with Kristen Miller
  • Copy Teardown with Tish Luka
  • Julia Taylor Hotseat (3 Secrets Webinar)
  • Deconstructing a Pre-Launch Email
  • Reworking a Webinar with Micala Quinn

DESIGN

  • Design Workbook
  • Design Slides

Core Modules

  • M1: Experience – First Design
  • M2: Space
  • M3: Cadence
  • M4: Balance
  • M5: Emphasis
  • M6: Details

Sales Design Modules

  • M7: Announcement (+ BTS)
  • M8: Features (+ BTS)
  • M9: Benefits (+ BTS)
  • M10: Guarantee (+ BTS)
  • M11: Urgency/Scarcity (+ BTS)
  • M12: FAQ (+ BTS)
  • M13: Closing (+ BTS)
  • M14: Headlines (+ BTS)
  • M15: Problem + Solution (+ BTS)
  • M16: Rapport / Media Bio
  • M17: Testimonials + Screenshots
  • M18: The Stack
  • M19: Offer Assets
  • M20: Mobile + Optimization (+ Four Elements of Mobilization)
  • M21: Other Funnel Pages
  • M22: The Funnel Build

Resources

  • Brand Style Choice
  • Color Theory
  • Typography
  • Image Optimization
  • Custom Funnel Design Ideas
  • Webinar Slide Deck Tips
  • From Good to Great Funnel Audit
  • Exporting SVGs for FG Funnels
  • Cathy Olson: High-Converting Sales Page Sections

BONUS: PROPOSAL SECRETS

  • Welcome
  • Flow Chart for the Intensive
  • Proposal Secrets Webinar

The Business Intensive Offer

  • Your Business Intensive Offer
  • Pre-Work Application Questions
  • Tips for Live Intensive
  • Structuring Your Report
  • Real Life Report Examples

Building the Funnel

  • Writing Your Services Page
  • Business Intensive Share Funnel
  • Discovery Call Setup
  • Intensive Form + Schedule Setup
  • Follow-Up Email (High Scarcity)
  • Follow-Up Email (Simple Version)

Closing the Proposal

  • Step 1: A La Carte Pricing Sheet
  • Step 2: Estimation Spreadsheet
  • Step 3: Proposal Inside Intensive
  • Step 4: Report Delivery Email
  • Step 5: Invoice + Contract
  • Quotes + Invoice Examples

Additional Bonuses

  • High Ticket Work Considerations
  • “Did You Include” Checklist
  • Basecamp Workflow Setup
  • Proposal Secrets Q&A Webinar

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