🐣 Adventures in Marketland [4/6] 🐣
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Happy Spring! We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! 🎉 FG Society is now open! Join for just $67/m and get over-the-shoulder training, core marketing education, and browse marketing jobs that come directly into the community. ✨The Gorgeous Effect - Choosing the Right Hook for Your Audience✨ In today’s episode, Julie and Cathy dive deep into the art of crafting irresistible hooks for your marketing funnels—those crucial first lines, visuals, or moments in an ad, email, or social post that snag your audience’s attention in just seconds. This week, you’ll learn the difference between positive hooks (that draw people in with inspiration and promise) and negative hooks (that tap into fears and pain points to spark action). The conversation gets real as Julie and Cathy share their own reactions—why some negative hooks make them click, while others turn them off completely, and how different situations or personalities might call for distinct approaches. They go beyond the psychology, getting specific with examples from Julie’s sheep business, and debate where negative versus positive hooks shine, depending on whether your audience is problem-aware, just looking for inspiration, or somewhere in between. 💸 New Metrics Muse - From Invisible To Paid 💸 This month’s drop is all about diagnosing your marketing line so you can stop guessing, stop over-crediting weak efforts, and see what is actually moving people toward revenue. The 8 Steps From Invisible to Paid Diagnostic Spreadsheet helps you audit 11 different marketing initiatives across the full customer journey, from Attention all the way to Sale. Then your Custom GPT and Google Gemini Gem step in as AI Line Diagnostic Auditors to help you interpret what your scores are really telling you. Instead of asking, “Am I doing enough marketing?” this drop helps you ask better questions: What is actually working at ideal capacity? Where is the line broken? What should I fix first? This month's drop includes:
The goal of this drop is to help you see:
Check out Metrics Muse today! 💪FG Funnels Weekly Announcements 💪 Here are your FG Funnels updates through April 2nd:
🌟This Week's Calls🌟
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Funnel Gorgeous
I'm going to say something that is a bit controversial... Tactics aren't really the main character anymore. Several years ago, it was easy to be paralyzed by 849 different styles of funnels or launches to choose from. Nowadays, the message and position matter a WHOLE lot more. It always mattered, but today - it's 99% of the game. The level of customization and speed people expect is driven by how fast AI provides them exactly what they want. Without a sharp message and POV and position, your...
The issue with learning these days? There's SO MUCH coming at us, from all angles, all the time. It's not a problem of "where's the knowledge I need?" It's a problem of "what knowledge do I need right now that will actually unstick me?" We didn't want to overwhelm our new FG Society members with TONS of information. There's enough of that. Instead, we wanted to focus on things that we're actually building and doing in real time, and share those insights in an easy to consume format. Our...
Back in 2020, we launched FG Society as a premium funnel building certification program for marketers who wanted to do what we did - build high converting funnels! And in the last six years, we've certified over 410 people in our community and had many of them go on to build their own six figure agencies. After years of running the FG certification, we started noticing a pattern. Our certified marketers- the ones who had gone through the foundational curriculum, built the skills, done the...