Adventures in Marketland August 10th
|
Happy August everyone! We've got a new Metrics Muse drop, a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Hotseat: Courses vs Live Workshops ✨ Julie Chenell and Cathy Olson are answering a listener question today, and it's one a lot of you are probably wrestling with: do I push the live workshop thing or just sell my evergreen course? The conversation gets into how you actually make decisions when you've got multiple offers sitting there (and they're all perfectly valid options, which somehow makes it worse). There's this whole tension between what you think you need revenue-wise, what you actually want to be doing, and what people will pull out their credit cards for. Those three things don't always line up. They talk through pricing psychology, why you have to actually like the thing you're selling (seems obvious but apparently isn't), and how to figure out if what you're teaching fits better live or pre-recorded. Because sometimes the format is the problem, not the content.g If you're stuck between a couple of different directions in your business right now, trying to figure out which one to launch first and whether your energy matches what you're trying to sell... yeah, this one's for you 📝 New Metrics Muse - What Funnel Is Right For My Offer 📝 All the funnel types work. That's what makes choosing one so hard. The better question is which one fits the offer you already have and the kind of week you actually want, because every funnel comes with a different job description. This month you'll answer that question and see the math behind it. Find your price range, pick your funnel, then open its tab and enter your price and traffic to see how it would perform. Every tab also shows the benchmarks worth hitting, what people usually get wrong with that funnel, and what not to expect from it. Then you'll take it one step further by learning how to turn one of those tabs into your own interactive calculator inside Claude. Once you've done it once, you'll start to see the other places you can use it. This month's drop includes:
Check out Metrics Muse today! 🌟This Week's Calls🌟
xx Want to opt out of Adventures in Marketland? Click here! |
Funnel Gorgeous
We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! TODAY AT 12pm ET: How To Ask For The Sale Without Feeling Cringy. A Do Not Miss!! ✨The Gorgeous Effect - Restarting from Zero in 2026✨ Julie and Cathy are playing the "start from zero" game in this episode. You know, that thought experiment where you pretend you have no money, no email list, no followers, and have to rebuild everything in 2026. What's interesting is...
We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Can AI Replace Coaches?!✨ This episode is Julie and Cathy talking about how they're actually using AI in their courses now, and how weird (but good?) that transition has been. They get into the specifics of ditching their old PDF worksheets for these GPT-powered tools that can actually respond to what students are stuck on. Cathy talks about...
We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Behind the Scenes of a Social Media Frenzy ✨ Julie's Instagram blew up last week. Not in a planned way—Jessi Jean gave her a shoutout and suddenly she's drowning in DMs and new followers while trying to keep up with, you know, her actual work. So in this episode, she and Cathy talk through what that's actually like when it happens to you. Cathy...