☀️ Adventures in Marketland [6/8] ☀️
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📣 Business Intelligence Workshop Series 📣 We're hosting a free 3-day Business Intelligence Workshop Series starting June 15 — and it might be the most useful thing we've done all year. Three sessions, three experts, covering the data foundation your business actually needs right now. Kari Poppleton and Tatiana Belim are joining us, and it's completely free to attend. ✨The Gorgeous Effect - Should Our Kids Learn AI?✨ Julie and Cathy got into it this week about raising kids who won't be obsolete in ten years. Both of them have teenagers, both work in industries that AI is actively eating, and neither of them has any idea if college is still worth the money. What they do know: the marketing and design fundamentals they learned twenty years ago still matter, even if the tools have completely changed. They talked about which skills are actually transferable (writing, taste, knowing how to talk to people) and which ones are probably going to be automated into irrelevance. There's also this whole thing about mentorship that came up, how having someone who's been through it matters more now than it used to. The episode's useful if you're trying to figure out what your kids should be learning, or if you're mid-career and wondering what parts of your job are safe. Spoiler: the human parts, probably. But they're more honest about the uncertainty than most people are willing to be. ✒️ New Metrics Muse - Content Bucket Writer Skill ✒️ This month's drop is built around a Claude skill called the Content Bucket Writer. Instead of treating content as one generic activity, the skill routes every piece into one of three marketing buckets: Social (creates attention), Search (creates authority), Relationship (creates conversations). Each bucket has its own framework built in, so the skill writes differently depending on the job the content needs to do. The output changes because the strategy changes. The skill lives in your Claude account and the workbook gives it context, keeps your ideas organized, and gives you a place to save the prompts and chats worth keeping. This month's drop includes:
Check out Metrics Muse today! 💪FG Funnels Weekly Announcements 💪 Here are your FG Funnels updates through June 4th:
🌟This Week's Calls🌟
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Funnel Gorgeous
We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Can AI Replace Coaches?!✨ This episode is Julie and Cathy talking about how they're actually using AI in their courses now, and how weird (but good?) that transition has been. They get into the specifics of ditching their old PDF worksheets for these GPT-powered tools that can actually respond to what students are stuck on. Cathy talks about...
We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Behind the Scenes of a Social Media Frenzy ✨ Julie's Instagram blew up last week. Not in a planned way—Jessi Jean gave her a shoutout and suddenly she's drowning in DMs and new followers while trying to keep up with, you know, her actual work. So in this episode, she and Cathy talk through what that's actually like when it happens to you. Cathy...
We've got a new episode of the Gorgeous Effect, a new Metrics Muse drop, and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - Your Experience Sets You Apart✨ This week, Julie and Cathy are talking about something that's easy to undervalue: the perspective you get after years of doing the work. That 30,000-foot view where you can see patterns and connections that someone newer just... can't yet. If you're a designer or a coach (or thinking about...