As we gear up for Sunday night's webinar, we wanted to specifically call out the folks that will benefit from our spring round of Launch Gorgeous which opens next week!

We hope if you're considering LG, you read this email fully!

These are the types of business owners we're looking for...

Online Course Creators

These are entrepreneurs who want to build scalable income and unlimited enrollment potential. You either HAVE a course or WANT to build a product that is primarily self study (maybe has some office hours or coaching) and is priced between $300 - $3000.

• Fully recorded modules
• Easily scalable; unlimited enrollment potential
• New students can join at any time

Coaches & Consultants Who Run Accelerators

These are short term intensive programs that are focused on a specific transformation. Think of it like this: Someone joins your accelerator and follows a course or recorded resource, and your office hours or coaching is something they can hop into at any time. You either HAVE this you want to sell or you WANT to build one.

• Short, focused transformation (4-8 weeks)
• Weekly structured content with recorded resources
• Easy to convert into evergreen enrollment (students join weekly/monthly)

Coaches & Consultants Who Want To Run A Continuing Group Program

This is very similar to the accelerator but usually is a bit longer in duration. You have a 1:1 framework that you want to make more scalable and need to have something people can join year round. You either HAVE one or you WANT to build one.

• Core curriculum available immediately upon enrollment
• Regular (weekly/monthly) live coaching calls or Q&A
• Students can join continually without disrupting the group experience

Membership or Mastermind Owners

This is a group experience with ongoing retainers, monthly payments, or subscriptions. You ideally like to sign people up for a year, and the idea is they can join at any time. You either HAVE one or you WANT to build one.

• Monthly subscription or recurring investment model
• Weekly or monthly community touch points
• Easily welcomes new members without requiring cohorts

For all these programs, we're looking at something that is priced between $300 and $3000. If you have a program that is MORE than $3000, it doesn't prohibit you from signing up to Launch Gorgeous. You will just need to be VERY good at sales.

We have had people sell programs above $3000 with our authentic webinar choreography but your sales skills matter.

If you have something that is less than $300, you can still join. However, running ads to a webinar that sells something less than $300 is difficult to make profitable unless you have a great backend offer.

There is one more type of business owner we're looking for in this round...

Marketers who want to learn how to masterfully build and launch live webinar funnels.

What better way to learn than to do this program with us! This program is going to be more involved than anything we've done this far due to the advances in AI and our ability to make things LIGHTNING fast. Plus, we'll be walking step by step, slide by slide -- so you can be sure you're building a GREAT presentation.

Honestly, this alone is worth the price of admission, never mind all the other stuff!

Now for the types of offers we are NOT looking for....

❌ Strictly Live Cohort (No Evergreen Option)***

• Limits enrollment opportunities to only a few times a year
• Difficult to scale due to limited windows for sales

***This is not to say that this webinar won't work in a live launch. It will 100%. The part you will miss out on is the extra "evergreen/live hybrid" component we'll teach about how to do this live webinar once a month (or twice a month). So you can still join, but just know we're trying to optimize for scalability!

❌ One-Off Paid Workshops

• Low price point, short-term transformation, limited profitability
• Doesn’t leverage long-term client relationships or ongoing revenue

❌ Highly Customized 1:1 Offers

• Difficult to scale; your time is directly traded for money
• Creates high dependency on you personally, limiting growth

❌ Physical Product or Inventory-Based Offers

• Logistical complexity, overhead costs, inventory issues
• Harder to scale rapidly compared to digital programs

​We hope to see you live on Sunday night. It's going to be a good time! ​

xx Julie & Cathy