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I don't think any other marketing tactic has gotten as much hate as webinars, and honestly... part of it is justified. We've seen a LOT of bad webinars over the past ten years since the fancy video streaming software poured into the market. Fluffy. Too much "me me me" talk. Offers that suck but are wrapped to look like a must-have. In recent years, the webinar backlash has reached a fever pitch, and we've seen a reaction or overcompensation of "non-webinar" webinars. Some of these trainings are honestly fantastic. Full of value, experience, and helpful advice. Problem is? They don't do a great job of selling. The overwhelming number of business owners you ask will say "Oh I tried webinars and no one bought." Now... there's another reason why the word "webinar" conjures up a stomachache. They are HARD to build. The dance between too fluffy and too teach-y is difficult to do, not to mention an average webinar is over 100 slides that have to be well designed.
How we doing so far? Painting the "I hate webinars" picture well enough yet? We shall keep going. See below... here are some of my (Julie) private clients: Here was the response from the clients that pushed through... Then I had a few in Voxer that were like "This is so brutal!" I would send her screenshots to try to lift her spirits.... This last message here ^^ was in November. Here's the message I got in February. I am NOT A STRANGER to the difficulty of webinars. Cathy and I launch about three to four completely different webinars a year, each one taking hours and hours and hours of time. And the truth is... most people won't do what it takes to create a good one. That is why, for those that do... they get to see and understand something the majority of business owners don't. Webinar presentations that combine education and a sales pitch are still (yes today in 2025) the single most effective way to sell ANYTHING. Whether it's live, recorded, in person, doesn't matter. A well constructed sales presentation is worth millions.... at the very least multiple five figures. If you are a marketer, a coach, a course creator, or even an agency/freelancer... and you haven't worked your webinar muscle yet, it's time. Cathy and I are attempting probably the most ambitious thing we've ever tried... teaching in a group setting, how to build a solid webinar presentation in two weeks. There is so much that goes into making sure that presentation is good. The offer, the funnel, the promotional plan, it's a lot (you can guess where this is going). For the first time EVER, we're teaching the Live Webinar inside of our Launch Gorgeous coaching program. True to form, we always teach what we ourselves have done. In this case, I've done this countless times with other clients, and am ready to tackle teaching it to the masses. If you want to be a part of this, what better way to showcase what's going down in Launch Gorgeous this spring... then with a live webinar! 🤣 Here are the details:
You can reserve your spot here --> https://launchgorgeous.com/signup This is not for dabblers. If you are ready to stop saying you hate webinars, and get yourself on the webinar train, this is the Launch Gorgeous for you. xx Julie & Cathy |
As we sign off for the weekend, we wanted to pop in your inbox one last time to remind you that our class - Sales Instincts - is happening live on Sunday night at 7pm et. You can register here --> https://easiestyes.com. But I (Julie writing) had an epiphany yesterday as I was networking in a brand new community I know NOTHING about... sheep. Long story. 😂 I was told (and warned) that finding and acquiring these rare sheep would be a difficult task and as the buyer, I would have to be...
Don't forget - this Sunday is the Sales Instincts Class. Join Julie, Cathy, and Lindsay Live! Here's this week's news... ✨The Gorgeous Effect - Sales Convos Pt 3: Pushy, Sleazy Sales✨ In this episode of the Gorgeous Effect, hosts Julie and Cathy are joined by special guest Lindsay for a deep dive into sales conversations—specifically, what makes them feel sleazy and how you can flip that script for 2025 and beyond. If you’ve ever shuddered at pushy car salesmen, dodgy DMs, or aggressive...
It's called the "5 Person Follow Up Sprint" . Most people have no idea how many sales conversations they are ignoring on a daily basis. This is partly due to noise, bandwidth, and also just not recognizing how a lead becomes a client! Don't forget about Sunday's class on Sales Instincts. Be sure to register! The truth is, if you're online or in your inbox, you're probably swimming in leads and don't even know it. The whole "I need leads" is usually not the source of the problem. It's the...