Adventures in Marketland [Week of June 1st]


We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community!

BRAND NEW FREE SERIES on business intelligence, data, and why it matters if you plan to use AI. You can register completely for free here.

We just finished our third Launch Gorgeous Accelerator of 2026, and here are the students who completed their funnels in just two days! If you want to sign up for a Launch Gorgeous Accelerator, check out the dates here.

  • Alicia helps grieving people find their footing after loss through somatic coaching, resilience support, and a deeper approach to living with grief. reweavesociety.com/discovery-call-booking
  • Anne helps premium wellness and aesthetic brands create more consistent bookings through creative-led growth strategy, messaging, and paid acquisition structure. annedionne.com/
  • Marquex helps women stop negotiating themselves away by building stronger boundaries, trusting their choices, and finally following through on the life that’s calling them. experience.marquex.us/sales-page-1816

The Gorgeous Effect - Stop Losing Leads & Start Recognizing Opportunities✨

This week, Julie and Cathy dig into something that's probably costing you money right now: all the leads you're accidentally ignoring.

And before you say "I'm not ignoring anyone," hold on. Most business owners have no idea they're doing it. You think the problem is not enough leads coming in. But what if you're already getting them and just... not seeing them? That's what they mean by "lead blind."

The episode walks through why chasing more traffic misses the point if you don't have a way to actually capture and follow up with the people who are already interested. They talk about systems (the unsexy stuff that actually works), how being helpful online brings people to you without feeling like you're constantly selling, and some specific tools that can help you keep track of everyone.

Worth a listen if you suspect you're leaving money on the table and want to fix your follow-up game.

📝 Metrics Muse Don't Forget - Your Offer Brief Reloaded 📝

Don't forget to download your Metrics Muse drop! This month's drop is all about taking an offer from "idea in your head" to something that's sellable, priced, named, and ready to launch.

The Offer Brief Reloaded spreadsheet walks you through 8 steps to build a complete offer brief, and it's paired with 6 custom GPTs that coach you through every part of the process. Whether you're stuck clarifying the transformation, second-guessing your price, wrestling with what to name it, or staring at a finished funnel wondering if it's "good enough" to go live, there's a GPT in this drop built for that exact moment.

This month's drop includes:

  • Offer Brief Reloaded Spreadsheet: An 8-step working sheet plus an Example Sheet showing a fully filled-in offer brief (Future Fund) so you can see what a finished one looks like before you build your own.
  • 6 GPTs: Offer Brief Assistant, Sellable By Design, Your Perfect Course Price, Your Perfect Offer Name, What Funnel Should I Choose?, and Crush Your Perfectionism & Launch.
  • Execute the Launch Prompt: A reusable prompt built right into the spreadsheet that turns your completed offer brief into a clear, date-based launch timeline. Drop it into the LLM or AI Agent of your choice.

Check out Metrics Muse today!

💪FG Funnels Weekly Announcements 💪

Here are your FG Funnels updates through May 28th:

  • Workflows - The Wait action just got its biggest upgrade ever. The old dropdown is gone. Wait now opens with a clean card selection screen — you pick your intent first, then configure. No more buried options or missed capabilities.
  • Workflows - The Math Operation action is now supported in company-based and custom object-based workflows. Run calculations on numeric values tied to companies or custom objects and use the result downstream in the same workflow — no workarounds needed.
  • Companies - Company fields — both standard and custom — are now available in the Custom Value Picker across Workflows, Email Builder, Email Campaigns, Conversations, Documents & Contracts, Bulk Actions, and Conversation AI.
  • All of this and more! Check out all the updates here!

🌟This Week's Calls🌟

  • FG Society Calls -
  • Tech Calls for FG Funnel Users - Call info HERE
    • Monday, June 1st - Tech Call with Nuno 9 am ET
    • Tuesday, June 2nd - Tech Call with Nuno 11 am ET
    • Wednesday, June 3rd - Tech Call with Nuno 10 am ET
    • Wednesday, June 3rd - New User Call with Team Gorgeous 11 am ET
    • Thursday, June 4th - Design Date with Amber 12 pm ET
    • Friday, June 5th - Tech Call with Nuno 7 am ET
    • *Interested in FG Funnels? Check out everything FG Funnels can do for your business!

xx

Julie + Cathy

Want to opt out of Adventures in Marketland? Click here!

Funnel Gorgeous

Read more from Funnel Gorgeous

Happy Memorial Day! Please note our team is offline today and we'll be back tomorrow (in email and in FG chat). We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! ✨The Gorgeous Effect - AITA? Bro Marketers in My DMs✨ In this episode, Julie and Cathy tackle the real behind-the-scenes of online marketing, sharing a candid story about skepticism, boundaries, and the value of true expertise in the funnel world. When a...

The full FG Funnels for Beginners course is now live and available. Do not miss this opportunity to see inside of FG Funnels, learn the tool, and experience the brand new AI Funnel builder inside the app. This Funnel AI Builder (now in BETA) is FREE and UNLIMITED for a limited time. If you've been sitting on ideas, this class is something you want to do. Just take a look at what some of the students had to say: In just five classes, we went through all the following tasks, in the context of...

Day 2 of our FG Funnels Beginner Class is up on YouTube! Check it out and subscribe to the playlist to catch all the replays. Today we focused on building a survey, setting up a workflow, and sending an email. You still have time to register and attend live! The feedback has been incredible. People are finally unstuck and moving forward. See you tomorrow! xx Julie