Happy Spring! We've got a new episode of the Gorgeous Effect, a new Metrics Muse, and more in our weekly round-up of content for our Funnel Gorgeous community!

✨The Gorgeous Effect - The Evolution of Selling Online✨

In this episode, Julie and Cathy tackle the evolution of online funnels, comparing what worked in 2016 to what truly converts in 2026 and beyond. They break down which sales page tactics have become outdated, why the psychology behind marketing needs constant reevaluation, and how consumer sophistication is transforming the digital landscape.

From AI-driven targeting challenges to the pitfalls of template copy and product mockup shots, this episode is packed with honest insights into creating ethical, effective funnels that stand out in a world where everyone’s marketing looks polished. Whether you’re new to building funnels or reworking your existing ones, you’ll come away with practical advice on staying ahead as the industry shifts.

🗒️ New Metrics Muse - Your Offer Brief Reloaded 🗒️

This month's drop is all about taking an offer from "idea in your head" to something that's sellable, priced, named, and ready to launch.

The Offer Brief Reloaded spreadsheet walks you through 8 steps to build a complete offer brief, and it's paired with 6 custom GPTs that coach you through every part of the process. Whether you're stuck clarifying the transformation, second-guessing your price, wrestling with what to name it, or staring at a finished funnel wondering if it's "good enough" to go live, there's a GPT in this drop built for that exact moment.

This month's drop includes:

• Offer Brief Reloaded Spreadsheet: An 8-step working tab plus an Example Sheet showing a fully filled-in offer brief (Future Fund) so you can see what a finished one looks like before you build your own.
• 6 GPTs: Offer Brief Assistant, Sellable By Design, Your Perfect Course Price, Your Perfect Offer Name, What Funnel Should I Choose?, and Crush Your Perfectionism & Launch.
• Execute the Launch Prompt: A reusable prompt built right into the spreadsheet that turns your completed offer brief into a clear, date-based launch timeline. Drop it into the LLM or AI Agent of your choice.

​Check out Metrics Muse today!​

💪FG Funnels Weekly Announcements 💪

Here are your FG Funnels updates through April 30th:

• Opportunities - Smart Lists are now available for Opportunities — bringing the same structured, reusable view system that contacts have had into your pipeline workflows.
• E Commerce - You can now add a mandatory Terms & Conditions and Privacy Policy consent checkbox to your store checkout. The checkbox appears before the payment button and must be checked before the customer can complete their purchase — helping you stay compliant with legal requirements.
• Social Planner - You can now view and reply to community post comments directly inside Social Planner. No more switching over to the native community platform just to respond to a discussion. Community engagement is now part of the same unified workflow as your other social comments.
• All of this and more! Check out all the updates here!​

🌟This Week's Calls🌟

• FG Society Calls -
  • Wednesday, May 6th at 1pm ET Creating a Sales Pipeline in FG Funnels with Amber
  • Interested in FG Society? Check it out HERE​
• Tech Calls for FG Funnel Users - Call info HERE​
  • Monday, May 4th - Tech Call with Nuno 9 am ET
  • Tuesday, May 5th - Tech Call with Nuno 11 am ET
  • Wednesday, May 6th- Tech Call with Nuno 10 am ET
  • Wednesday, May 6th - New User Call with Team Gorgeous 11 am ET
  • Thursday, May 7th - Design Date with Amber 12 pm ET
  • Friday, May 8th - No Call
  • Interested in what FG Funnels can do for your business? Check it out!

xx

Julie + Cathy

Want to opt out of Adventures in Marketland? Click here!​