π· Adventures in Marketland [5/18] π·
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We've got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community! β¨The Gorgeous Effect β¨β In this episode, Julie and Cathy tackle a feeling that many entrepreneurs struggle with: being worn out by the marketing game. Do you ever wish you could just tell people about your offer and skip the headlines, scarcity tactics, and carefully crafted bonuses? Julie and Cathy discuss why these strategies matter, the psychological reasons behind them, and how to approach marketing ethically without feeling disingenuous or salesy. They share personal stories, shed light on the struggles of packaging offers, and explain how great marketing is less about manipulation and more about making it easier for customers to connect with the transformation you provide. Get ready for practical insights, mindset shifts, and a fresh perspective on playing the "marketing game" β and why it's a game worth playing. Listen here. π± The Brand New @CathyFunnels Acct π± Cathy started a new Instagram account (@CathyFunnels) teaching the art and science of increasing conversions, and it's actually pretty useful. She's breaking down the stuff that makes people buy (or not buy). Sales psychology that isn't complicated. Real funnel examples from actual pages in FG Funnels. How to get people to open your emails and actually show up to your calls. How to reframe what you're selling so it sells faster. She posts daily, which is either ambitious or slightly unhinged. We'll see. Worth a follow if you're tired of conversion advice that requires a PhD to implement. Come learn more at @CathyFunnels. πͺ FG Funnels Weekly Announcements πͺ Here are your FG Funnels updates:
πThis Week's Callsπ
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Funnel Gorgeous
If you're looking for Day 1 of our class, you can view here on YouTube! You've been staring at your FG Funnels dashboard wondering where to start. This is where. In this beginner class, I walk you through building your first complete sales funnel from scratch using a fake business called Houseplant Hospice. (Yes, that's real. Yes, it's delightful.) We're using a fake business on purpose. Because the #1 reason beginners freeze is trying to build their real business while also learning a new...
Here's the truth about why my girls learned FG Funnels in a week. It wasn't about the software. The first thing I did was have them build a fake business. Not "pick a business idea you like" ... too much pressure. Then I told them: this isn't real. Nothing matters. You can't break it. If you click the wrong thing, we click it back. If you blow up the funnel, we make a new one. Mess up. Delete things. Try again. Within an hour, both of them had two page funnels built. That's when it hit me....
Turns out, teaching kids how to work FG Funnels when they have ZERO history as business owners and marketers... taught me a ton about how people learn! I had to start from ground zero (like - what's a domain), and even had to explain the importance of email. To a GenZ generation built on texts and snaps, they didn't get it. But within a week, they were zipping around, building funnels, setting up products, and even went dumpster diving in CloudFlare for DNS records. Is it possible they have a...