We've got a new episode of the Gorgeous Effect, a new Metrics Muse drop, and more in our weekly round-up of content for our Funnel Gorgeous community!

🤖 How to stay competitive when AI is reshaping web design 🤖
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Cathy is speaking at a free summit for designers who want to stay competitive as AI changes everything. From March 16–20, she's joining 20 design business experts at the Simply Profitable Designer Summit: Conversion-Fest.
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Her session, "How to Read Your Own Page Like Your Buyer Does (And Fix What's Actually Broken)", walks through the exact 6-step audit she uses with private clients, the one that's taken pages from 12% to 33% conversion. Turns out it's usually six small things you just can't see when you're the one who built it.
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Free to attend. When you register, you'll have the option to upgrade for lifetime access, including our Best of True North as part of the Designer Power Pack.*
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​Get your free ticket here: https://fglink.me/designersummit26​
​*Affiliate link

✨The Gorgeous Effect - Humanizing Your AI Copy✨

In this episode, Julie and Cathy dive into the tricky world of AI-generated copy, exploring how to make your writing sound more authentic in a sea of robotic content. They kick things off by sharing their own struggles with spotting “AI-ish” writing and discuss the telltale signs that give automated copy away.

Julie shares real-life examples of how being upfront about using AI in her emails led to more engagement, while both hosts offer practical tips for un-AFI-ing your content, from using real stories and context to rearranging the order of information and embracing imperfection. If you’ve ever felt existential dread about the rise of AI writing, you’ll find plenty to relate to here.​

🧰 New Metrics Muse - Claude Cowork Toolkit 🧰

This month's drop is a little different in a good way! We’re unpacking Claude and Claude Cowork. If you've heard the buzz but haven't had a chance to dig in yet, this is your month. And if you're already using AI tools and wondering whether Claude is worth the switch (or worth adding to your toolkit), we've got you covered.

Claude Cowork is what happened when Anthropic took their developer level AI agent and rebuilt it for the rest of us. No coding needed. You describe what you need, point it at your files, and it gets to work. Julie recorded an over-the-shoulder walkthrough showing how she used Cowork for real business tasks like prospect research, building presentations, and more.

This month's drop includes:

• Claude Cowork Toolkit: your all-in-one reference with install guides, plugin breakdowns, connector setup, 30+ use cases, and Julie's step-by-step walkthroughs.
• Julie's Video Walkthroughs: (4 short videos) covering sales research outreach, building presentations in Gamma, summarizing Slack channels, and file organization via Cowork.

The goal of this drop is to help you:

• Get Claude Cowork installed and set up on your computer ... even if you have never touched it before.
• See what Cowork can actually do for real business tasks through Julie's over-the-shoulder walkthroughs.
• Start using plugins, connectors, and tools so you can save real hours this week.

​Check out Metrics Muse today!​

💪FG Funnels Weekly Announcements 💪

Here are your FG Funnels updates through March 5th:

• Calendars - Calendar Settings has been redesigned to make setup clearer, faster, and easier to navigate.
• Workflows - Triggers now include built-in, human-readable descriptions so it’s easier to choose the right trigger without guessing. Also you can now reference company fields (company name, phone, email, website, address, and more) in contact-based workflows using the variable picker and If/Else branches.
• Desktop App - The LeadConnector Desktop App is now available for macOS and Windows, providing a dedicated, optimized experience outside the browser.
• All of this and more! Check out all the updates here!​

🌟This Week's Calls🌟

• FG Society Calls -
  • Mindset Call with Nicole is Wednesday, March 11th at 11am ET - Call info HERE
• Tech Calls for FG Funnel Users - Call info HERE​
  • Monday, March 9th - Tech Call with Nuno 9 am ET
  • Tuesday, March 10th - Tech Call with Nuno 11 am ET
  • Wednesday, March 11th - Tech Call with Nuno 10 am ET
  • Wednesday, March 11th - New User Call with Team Gorgeous 11 am ET
  • Thursday, March 12th - Design Date with Amber 12 pm ET
  • Friday, March 13th - Tech Call with Nuno 7 am ET

xx

Julie + Cathy

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