❄️ Adventures in Marketland [2/9] ❄️


🚨Important note! Don't forget about our "hackiest" design workshop this week on Thursday!

The Gorgeous Effect - Five Ways to Spark Memorable Ideas✨

In this episode, Julie and Cathy are diving deep into the world of thought leadership. Specifically, how you can come up with ideas that are new, memorable, and truly make you stand out in today’s crowded marketplace.

If you’ve ever felt stuck trying to define your “big idea” or wondered whether originality is even possible anymore, you’re not alone. You’ll hear relatable examples, actionable tips for generating ideas, and a candid discussion about the pitfalls of overusing AI-generated frameworks.

Grab your favorite drink, hit play, and let’s make your ideas gorgeous!

📈 New Metrics Muse - Conversion Optimization + Growth Lever Assistant 📈

This month’s drop is all about conversion optimization. No fluff or vague advice, just clear numbers that show what happens when you pull the right growth lever.

Inside the Conversion Optimization + Growth Lever Assistant, you’ll plug in your current stats for the funnel type you want to improve (PLM, webinar, application, or launch), then test small shifts to see what actually moves revenue. This sheet is SO COOL! We are going to let you see how it works here.

Then use the Growth Lever GPT Assistant to make sense of what you’re seeing and decide what to change first. Paste in your baseline and the lever combos you tested, and it’ll help you prioritize the moves that create the biggest lift without adding a bunch of extra work.

Check out Metrics Muse today!

💪FG Funnels Weekly Announcements 💪

Here are your FG Funnels updates through February 5th:

  • Social Planner - You can now track link clicks and campaign performance directly inside Social Planner.
  • Email Builder - All email stats now default to the past 30 days for consistency and Bulk email stats now link to full performance view.
  • Chat Widget - You can now mark any custom field as required in the Chat Widget’s contact form.
  • Contacts - The Manage Smart List and Restore actions have moved from the header to the Actions (⋮) menu next to “Add Contact.”
  • All of this and more! Check out all the updates here!

🌟This Week's Calls🌟

  • FG Funnel User Calls - Call info HERE
    • Monday, February 9th - Tech Call with Nuno 9am ET
    • Tuesday, February 10th - Tech Call with Nuno 4pm ET
    • Wednesday, February 11th - Tech Call with Nuno 10am ET
    • Wednesday, February 11th - New User Call with Amber 11am ET*** NEW****
    • Thursday, February 12th - Design Date with Amber 12pm ET
    • Friday, February 13th - Tech Call with Nuno 7am ET

xx
Julie + Cathy

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