We’re officially one episode away from 100 episodes of The Gorgeous Effect! We’ve got a new episode of the Gorgeous Effect and more in our weekly round-up of content for our Funnel Gorgeous community!

✨The Gorgeous Effect - Stand Out and Sell #2: Choosing the Right Hook for Your Audience✨​
This episode is Julie Chenell and Cathy Olson hashing out the real differences between positive and negative hooks, and how knowing when to use each can make or break your messaging.

The main point: Negative hooks (those away-from-pain angles) pull a stronger reaction than the happy, aspirational stuff, but it all depends on where your audience is mentally and emotionally. The key is figuring out what your people need to hear in the moment and testing both vibes, rather than forcing everything to sound upbeat just because it feels safer.

​Worth a listen if you’re not sure whether your email openers, ads, or sales page intros should scare people a little or just make them wishful, and you want to know what works.

📝 New Metrics Muse - Validate Your Offer 📝​
Whether you’re starting from scratch, have an idea you’re ready to explore, or already have something to sell, there’s one big question: Will people actually buy it?

The last thing you want is to spend time building an offer only to find out there’s no demand. We’ve got you covered! This month’s drop helps you take a more practical approach to creating and launching your digital offer, without spending time and energy on the wrong things.

This month’s drop includes:

• First Digital Offer Skill: A Claude skill that guides you through the process one question at a time, so you know exactly what to do next.

Don't forget to download it!

💪FG Funnels Weekly Announcements 💪​
Here are your FG Funnels updates through November 5th:

• Conversations - You can now drag the dividers to make the conversation list, message thread, and contact details panel wider or narrower. FG Funnels remembers your layout, so it’s set up your way every time you log in.
• Calendars - A new view settings panel lets you pick your timezone, switch between 15, 30 or 60-minute time slots, grey out non-working hours, and color-code appointments by team member. You can also export your calendar to PDF or CSV.
• Social Planner - You can now see, reply to, and manage YouTube comments on videos you post through Social Planner, without leaving FG Funnels.
• All of this and more! Check out all the updates here!​

🌟This Week’s Calls🌟

• FG Society Calls -
  • Stop Landing in Spam: How To Set Up Email Sending That Scales in FG Funnels with Amber, Wednesday, November 11th at 1 pm ET
  • Interested in FG Society? Check it out HERE​
• Tech Calls for FG Funnel Users - Call info HERE​
  • Monday, November 9th - Tech Call with Nuno 9 am ET
  • Tuesday, November 10th - Tech Call with Nuno 11 am ET
  • Wednesday, November 11th - Tech Call with Nuno 10 am ET
  • Wednesday, November 11th - New User Call with Team Gorgeous 11 am ET
  • Thursday, November 12th - No Call
  • Friday, November 13th - Tech Call with Nuno 7 am ET
  • Interested in FG Funnels? Check out everything FG Funnels can do for your business!​

xx
Julie + Cathy

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