The unintended benefits and positive consequences of building a webinar presentation...

1. You are forced to confront the value of your offer idea - There's no other sales activity you can do that asks you dig deep and ensure your offer is really thoughtful, irresistible, and valuable.
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2. It helps you dial in 3-4 milestone moments of your ideal customer - When you solve a problem for one person, that person might meet you at different times and circumstances. Crystallizing those important moments will make your messaging everywhere so much tighter.
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3. You’ll discover exactly where your assumptions break down - Assumptions are a pain in the neck because you don't know that you're assuming. Doing a webinar in this way (with our method) will help illuminate where they are so you can stop doing that and meet people where they are actually at.
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4. You will stop reinventing the wheel (hopefully) - When you have a presentation that works, it now becomes apparent what other parts of the business (or you) were being neglected in the frantic busyness of too many to-do's.
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5. Your ability to predict objections becomes eerily accurate - The webinar presentation has you methodically anticipating friction points so that you'll be able to talk about them anywhere -- sales calls, social media, DMs, etc.
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6. You'll learn how to distill complexity into pure clarity - Building a webinar requires ruthless simplification. Simplicity sells.
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7. You'll see the hidden transformational weight your offer idea carries - Building your webinar pitch forces you to articulate not just the practical value, but also the emotional payoff of your offer.
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8. Upgrade your storytelling abilities & learn what stories you need to go out and make happen - Webinars are a combination of education, belief, and storytelling. learn what stories matter (and don't) as you build out your presentation.
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9. See WHAT you have to do to make your offer (if it's not created yet) - A lot of people think "I'll do a wbeinar when I have a good offer. But what if creating a webinar IS the blueprint to go out and BUILD a great offer?"

That last one is worth repeating. 👆

Many times I've wished I could teach people to build a great offer THROUGH the lens of a webinar. In the same way we teach building a sales page first before the course, the same goes for the webinar.

It really narrows in what pieces and parts you need to effectively sell. And this isn't just about the outline. It's about the stories, the students, the transformation.

Your presentation becomes your blueprint.

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xx Julie & Cathy